Finally, a marketing tool that actually works!

In an over-saturated and technology driven world, how do you market yourself and drive business? With the rise of social media many believe that online marketing is key to reach potential customers, however traditional methods of print and advertising still have a place. It's all about balance.

Adcore Creative celebrates 25 years in business this year and like many graphic design studios aims to be continually pro-active and forward thinking in our approach to marketing. Sometimes easier said than done; daily commitments and deadlines still need to be met. In order to grow the seed must be nurtured.

After a team brainstorming session we concluded that maybe we should concentrate on our existing clients and potential customers in and around our surrounding area. Situated in the heart of Carlton and on the fringe of the CBD, we find ourselves perfectly situated and surrounded by new business. It occurred to us that many may not know that there was an established creative design studio right there on their doorstep.

Initially, we updated our signage with refreshed branding and a clear message letting passers by know exactly who we are and what we do. In order to gain attention we designed an eye catching and thought provoking 'A Frame' to sit on the footpath outside the studio.

            

Front of the 'A-frame', a simple 'Hello' attracts attention

Back of the 'A-frame', eye-catching bold graphics with the marketing message 'Shape your 2015 with Adcore Creative'

To our delight many people stopped took notice, smiled and some even took photographs (hopefully making way into a facebook, instagram or twitter account). Our clever marketing strategy payed off when the phone rang and a new client was gained, how did they find us? The 'A-frame' situated on the footpath. Finally, a marketing tool that actually works! 

How many Christmas cards did you receive this year? Not many I'm sure. We have all become complacent and let's say a little lazy in reaching out to those around us. A simple message received in the mail speaks volumes. We decided to send out a special Christmas card to all our existing clients re-enforcing that yes you are indeed special to us and we value your continued professional relationship. 

 Personalised message inside 

Design was carried onto the envelope

The design of the card followed on from the 'A-frame' with the tag line 'Shape your 2015 with Adcore Creative'. Upon receiving the card many of our existing clients called to say thank you. We have all become reliant on email and rarely speak to our clients. The days of jumping from one meeting to next are over but are we losing touch with our valued customers? A simple call to say "Hello, how are you?" "What have you been working on?" can lead to "Actually, I was thinking of doing...can you help with that?" Testament enough to say that sometimes the old principles of marketing really do work. Invest in your existing clients and embrace those around you, you never know it may just work.