Monday, 23 May 2011
Rendezvous Hotel Melbourne crowned Outstanding Marketed Hotel of the Year
What better way to kick off the working week than to discover that one of our clients, Rendezvous Hotel Melbourne has been awarded ‘Outstanding Marketed Hotel of the Year’ at the Australian Hotels Association (Victoria) Accommodation Awards for Excellence 2011 on Friday night.
Adcore Creative has been working with the hotel for a number of years and seen it through two rebrands. The current branding was created by an external agency but we have evolved the brand to give Rendezvous Hotel Melbourne their own look and feel. The hotel has always been pro-active in their marketing and Adcore Creative is delighted to have played our part in this prestigious award. Congratulations!
Wednesday, 11 May 2011
Our Work | Hazrem Identity
Recently, Adcore Creative was approached to design the look of Hazrem - a new company dedicated to the removal of hazardous waste.
We believe that a logo should tell a story about the company rather than being just be a pretty mark. When our team develops a new logo, the process begins with background research, then we grab our pens and drawing pad and start scribbling ideas. We explore and develop several looks for the new brand which are not all included in the client presentation. Above is a little inside peek at a few of the 40+ visuals produced for Hazrem.
The final chosen design for this project presented a clean, strong and modern image, which also hinted at the stripe/graphic associated with traditional warning signage.
We believe that a logo should tell a story about the company rather than being just be a pretty mark. When our team develops a new logo, the process begins with background research, then we grab our pens and drawing pad and start scribbling ideas. We explore and develop several looks for the new brand which are not all included in the client presentation. Above is a little inside peek at a few of the 40+ visuals produced for Hazrem.
The final chosen design for this project presented a clean, strong and modern image, which also hinted at the stripe/graphic associated with traditional warning signage.
Eat | Grace & Hare
Here at Adcore Creative we are always on the look-out for a new restaurant to try with the team or to share with clients. So when we saw this new Melbourne eatery and minibar Hare & Grace, with its warm and inviting interiors designed by Joost Bakker (brainchild of Greenhouse), we put it on the list for our next lunchtime outing.
Monday, 2 May 2011
Our Work | Redesign of Clubtalk
Adcore Creative has been producing RACV's internal newsletter for the last five years and we currently gave the document a refresh. The publication goes out to all staff on a monthly basis detailing events, promotions and current movements within the organisation.
The new layout is fresh and clean with corporate branding utilised throughout.
The new layout is fresh and clean with corporate branding utilised throughout.
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