Recent Work | Creating New Brand for Leadership and Culture Consultant Megumi Miki

The Brand

Megumi Miki is a Leadership and Culture Consultant based in Melbourne. Her objective is supporting organisations to unleash potential, performance and growth by developing leaders, teams and organisations. She has specialist skills in leadership development, team development and coaching, behaviours and mindset change, identifying and addressing systemic cultural changes. 

Megumi approached Adcore Creative through 'word of mouth' (our best marketing asset) and engaged with the team to help build her brand.

The brief was to create a corporate but contemporary look and feel with the focus of utilising the meaning of her name. Megumi means - blessing and Miki mean - three trees in Japanese.

We created a simple and effective brand representative of the 'three tree element' with the suggestion of bringing people together and growth. The mark was also used in a repeat pattern format and features throughout her marketing material. 

The Business Card

The Marketing Collateral 

White Night 2015

 Photo by White Night Melbourne

 Photo by @mattchinaski

  Photo by White Night Melbourne

Photo WNM 2013 John Gollings

White Night Melbourne is a State Government of Victoria initiative created by the Victorian Major Events Company, and produced by White Night Melbourne Productions. The original concept for White Night (Nuit Blanche) was born in Paris in 2002, with the concept to make art and culture accessible to large audiences within public spaces. Paris’ Nuit Blanche (White Night) has inspired an international network of White Night events in over 20 cities globally, with each city adapting the event to reflect its unique artists and creativity.

White Night Melbourne joined the ranks of these global cities on Saturday 23 February 2013. Melbourne has embraced this unique opportunity to showcase local and international artists and provide a platform for their work. White Night Melbourne returned for its second year on Saturday 22 February 2014, increasing in popularity and quickly becoming Australia’s most celebrated major cultural event.

White Night Melbourne will again be held on Saturday 21 February 2015 and bigger than ever. With a programme of over 80+ free events, you may not be sure where to start your journey. Head over to the White Night Melbourne website and check out the suggested itineraries to guide you through the streets. Cultural highlights include music, film, interactive displays, light shows and international performances.

If you make it past 2:00am we recommend seeing our friends Total Giovanni at the Indie Music stage. They start at 2.15am. ‘Total Giovanni is an experience. It is a feeling.’ It is a must do. Also don’t miss I could have danced all night, presented by VicHealth. It returns for the third year and is another fun-filled dance extravaganza! It’s part of VicHealth’s Art Arts Strategy which encourages Victorians to get physically active and improve mental wellbeing.

We can’t wait to see what Melbourne has in store for us this year! See you there.

Supergraph Exhibition 13, 14, 15 February 2015

Photos courtesy of Supergraph

If you are free this weekend go and check out Supergraph (February 13, 14 and 15) at The Royal Exhibition Building in Carlton www.supergraph.com.au

Supergraph is billed as a contemporary graphic art fair which celebrates everything design, print and illustration. Its a three day event that features a feast of graphic artist and new upcoming talent, showcasing original and limited edition artwork at affordable prices. 

Look out for the creative workshops, artist led masterclasses and fun family events for all ages. 

We're booking in for the masterclass 'Felt-tastic' with Kitiya Palaskas, where you can cut, paste and stick to make your very own colourful felt pennant. If you're not familiar with Kitiya, she's a is a craft-based designer and creative workshop teacher, who's colourful and playful props, costumes and decorations have been commisioned for clients such as InsideOut Magazine, Sportsgirl, SBS and Etsy. Check out her website kitiyapalaskas.com.

If you can't make it to the exhibition take a look at their online shop, which features works by participants involved in this year's exhibition, but also previous past fairs.

Creative Mornings Melbourne

The amazing photos by Mark Lobo Photography

Creative Mornings is a breakfast lecture series for the creative community. They run free monthly events it cities all over the world. In 2008, Tina Roth Eisenberg started Creative mornings out of a desire for ongoing, accessible, creative events for the New York Community. Any event would be free of charge and open for anyone to join. They would be held one Friday morning a month, early enough for people to make it to work after.

Today, they are hosted in 106 cities and organized by talented volunteer hosts and their teams. These volunteers organize local chapters that celebrate the cities creative talent and promote open spaces to connect with like-minded creative individuals. Some have called it “TED for the rest of us.”

Each talk has a different theme and speakers vary from design legends, hometown heroes and creative leaders. Creative Mornings are free thanks to support of local sponsors, venues and partners. Melbourne’s Creative Morning breakfast is supported by Red Bubble, Clement coffee, Billy Blue College of Design, Skillshare and held at the DonkeyWheel house.

Some past speakers have included Jack Mussett from Motherbird, stylist Phebe Schmidt, artist Ghost Patrol, graphic designer Andrew Ashton and many many more.

The first Creative Morning for 2015 was certainly one to remember. Adele Varcoe talked on the global theme of UGLY and made participates get involved in an uncomfortable but fun group exercise that made them rethink the way the thought about fashion and beauty.

The next theme is Climate. We look forward to seeing what creative mornings Melbourne has in store for us!

Anyone can attend. Just register beforehand to reserve your spot. If you need a little help convincing your boss to let you attend, Creative Mornings have you covered.